lebron shoes for sale Print-on-Demand: Publishing Revolution or Hype-Filled Exploitation?
Not really lebron shoes for sale. Remember, POD isnt some miracle or a publishing revolution; its just a printing technology, nothing more.
Lets try to separate the reality from the hype lebron shoes for sale... With POD, you submit your book to a POD publisher (AuthorHouse, iUniverse, Trafford, Xlibris and PublishAmerica are big players) in an electronic format, pay a fee (typically $400-1500 depending on the company and the marketing options selected; see below), theyll produce your book and load it onto their system.
No physical books are printed until someone orders one (i lebron shoes for sale.e., through a bookstore).
POD THE UPSIDES POD makes sense for three particular scenarios:1) Authors whose goals are to get in print, say Im an author and have the book available for friends and family, but without the funds to finance an offset print run lebron shoes for sale. 2) Authors taking the long view.
Meaning, they indeed want to be a successful writer, know full well the limitations of the POD model, but know how hard it is to attract a publisher, and want to start building a platform for themselves. In those cases, they use POD to create the best (aesthetically speaking) possible book they can, knowing that it might take 2, 3 or 4 books to finally build up a name (and perhaps attract a publisher). And POD can help them cut to the chase. 3) Larger publishers with out-of-print titles which now, thanks to POD, can be reactivated and start earning new income streams. POD THE DOWNSIDES The POD Business Model By definition, conventional publishers have to be selective about the books they take on because their payoff doesnt come until they sell a bunch. By contrast, because POD publishers make the lions share of their income on upfront fees and because web space isnt exactly in short supply they have every incentive to sign up as many authors as possible, regardless of manuscript quality, and once signed up, virtually no incentive to promote them. Heck, theyve made their money! They know most of the books wont be successful,lebron shoes for sale so why expend much more effort when the returns will likely be minimal The Marketing HypePOD publishers will undoubtedly pitch you on their aggressive plan to market your title at an extra cost, of course. Dont get your hopes up. Itll be an impressive sounding menu of window-dressing. Theyll promise to send a press release to thousands of potentially interested parties a standard cookie-cutter piece, mass-mailed to people who get far too many anyway. Even if they do read it, once they figure out its a POD book, unfortunately, thatll work against you. And heres why No RespectWhy are most POD books not taken seriously by bookstores, media and reviewers For starters, with typically higher printing costs, lower print quality and usually a no-return policy, (i.e., less profits and more hassles), the big bookstore chains arent exactly falling all over themselves to carry POD books. More importantly, POD is viewed as relatively barrier-free publishing. Lets examine the hierarchy. At the top is a conventionally published book. A book with a reputable publishing houses imprimatur has jumped through many hoops before finally making the grade. The book-sales-before-profits equation ensures only the best survive. One step down is a book like mine conventionally self-published (i.e.,lebron shoes for sale Ive paid for design, typesetting, offset printing, etc.) Yes, as the author, theres no screening process other than my decision to publish, but, on the plus side is this: a self-publishing author has to totally finance the venture typically, $8-12K to bring a 2500-5000-unit printing to market. Presumably, that implies an at least marginal grip on reality. Few people will drop that kind of dough on a lark unless they know theyve got a good product. Then, theres POD publishing: a publishing decision left completely to the author and one with a minimal financial investment. So, quite legitimately, the key reviewers and bookstore chains ask, Whats stopping any Tom, Dick or Harriet from getting published Not much anymore. Hence, low barrier = low respect. Self-published books even done the high-end way already fight an uphill battle for respect and credibility. Why Because, in truth, most are inferior in content and production quality. With POD, its a double-whammy. Royalties, Not Profits In self-publishing as I do it, after expenses, all profits are mine. By contrast, most POD publishers will have you sign a contract that pays you royalties and in many
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